Sendenkaigi (2012.5.5 issue) Cover Story
“SNS ‘Arigatai’ Suishou to ‘Arienai’ Suishou” (SNS ‘Welcome’ Recommendation and ‘Unwelcome’ Recommendation)
I wrote an article about recommendation functions of SNS, from the corporate point of view.
WIRED JAPANESE EDITION
“Sutema-Soudou ni yori Sutema ha Saranaru Shinka wo Togeru?” (Will Stealth Marketing Disturbances Cause Evolution in Stealth Marketing?)
This is a bold title, but I ended up writing about how stealth marketing will dissolve, and information will be just information for consumers.
“Kataoka Hidehiko no MPR na Hitobito” (Hidehiko Kataoka’s MPR people)
This is a 12-time serial about types of strategic public relations.
“Hito to Hito ga Aru kagiri” (As Long As There Are People)
I interviewed a design company in Kyoto, Squeeze Inc.’s, Mki Terada.
“Media kara Mita ‘Y Sedai’” (Generation Y from the Media Perspective)
I was interviewed about Generation Y, the generation after Generation X.
“Datsu Only One” (Escape from Only One)
I was interviewed by 4 university students.
“Hodo kara Ongaku made. Communication no Shigoto no Haba ha Totetsumonaku Hiroi.”
(From the News to Music. Communication Work is Very Broad.)
I was interviewed about “communication” work.
Nihon McDonald ‘Pitamac Blog’ ga Movable Type wo Tsukau Riyu (Reasons Why McDonalds Japan’s ‘Pitamac Car Blog’ Use Movable Type)
I was interviewed about the campaign blog of “Pitamac”, McDonald’s new product.
“Blog wo Tsukata Promotion no Koka ha Ikani – Nihon McDonald no Chosen,
1 “Mass” to “Buzzneta” wo Kumiawaseta Arata na PR Method”
(Effectiveness of Promotions Using Blogs –McDonald’s Japan’s Challenge,
1 Combining “Mass” and “Buzz” for a New PR Method)
I was interviewed about McDonald’s Japan’s “Pitamac Car Blog Campaign”, a campaign using a blog.