Sendenkaigi (2012.5.5 issue) Cover Story
I wrote an article about recommendation functions of SNS, from the corporate point of view.
WIRED JAPANESE EDITION
This is a bold title, but I ended up writing about how stealth marketing will dissolve, and information will be just information for consumers.
AdverTimes（Sendenkaigi）
“Kataoka Hidehiko no MPR na Hitobito” (Hidehiko Kataoka’s MPR people)
This is a 12-time serial about types of strategic public relations.
VATE
“Hito to Hito ga Aru kagiri” (As Long As There Are People)
I interviewed a design company in Kyoto, Squeeze Inc.’s, Mki Terada.
MPI
“Media kara Mita ‘Y Sedai’” (Generation Y from the Media Perspective)
I was interviewed about Generation Y, the generation after Generation X.
CARINAVI
MAMMO.TV
“Hodo kara Ongaku made. Communication no Shigoto no Haba ha Totetsumonaku Hiroi.”
(From the News to Music. Communication Work is Very Broad.)
I was interviewed about “communication” work.
SIX APART
I was interviewed about the campaign blog of “Pitamac”, McDonald’s new product.
Mynavi News
“Blog wo Tsukata Promotion no Koka ha Ikani – Nihon McDonald no Chosen,
1 “Mass” to “Buzzneta” wo Kumiawaseta Arata na PR Method”
(Effectiveness of Promotions Using Blogs –McDonald’s Japan’s Challenge,
1 Combining “Mass” and “Buzz” for a New PR Method)
I was interviewed about McDonald’s Japan’s “Pitamac Car Blog Campaign”, a campaign using a blog.