Sendenkaigi (2012.5.5 issue) Cover Story
I wrote an article about recommendation functions of SNS, from the corporate point of view.
WIRED JAPANESE EDITION
This is a bold title, but I ended up writing about how stealth marketing will dissolve, and information will be just information for consumers.
This is a 12-time serial about types of strategic public relations.
I interviewed a design company in Kyoto, Squeeze Inc.’s, Mki Terada.
I was interviewed about Generation Y, the generation after Generation X.
I was interviewed by 4 university students.
(From the News to Music. Communication Work is Very Broad.)
I was interviewed about “communication” work.
I was interviewed about the campaign blog of “Pitamac”, McDonald’s new product.
(Effectiveness of Promotions Using Blogs –McDonald’s Japan’s Challenge,
1 Combining “Mass” and “Buzz” for a New PR Method)
I was interviewed about McDonald’s Japan’s “Pitamac Car Blog Campaign”, a campaign using a blog.